“For a global-acting business conglomerate, the search for a global platform is mutual and Formula One is the perfect fit: it’s global, it’s competitive, it’s tactical and it’s high tech. I am surprised that no one has realized that having a Formula One team is like getting an NBA or NHL franchise for free, as it is one of the world’s most popular sports. The opportunity to create value is immense and it stuns me that there are not more companies that have identified this opportunity just as we have.”
“Everybody wants to win. Midland F1 will be no exception to that. But first we have to do our homework: put a team together – the right people, a competitive car. Then we can start thinking about winning. But I can assure you winning will be on our agenda.”
“We understand that basic survival in Formula One requires a budget of around US$ 100 million per annum, and we are prepared for that.”